Web Analytics Specialist

2023 - Present

Led data upgrade and built a comprehensive capture system for clean data flow. Developed custom reports for stakeholders and drove performance improvements through social media integrations and A/B testing, resulting in actionable insights and business growth.

Technologies

Senior Software Engineer - Data-Driven Projects

2022

Streamlined employee health data collection, built a robust system capturing employee health data through custom tracking, secure storage, and APIs. Designed a targeted Slack bot to gather key metrics (KPIs) aligned with each user's role.

Technologies

Analytics Implementation Engineer

2020-2022

Implemented cutting-edge analytics tools and custom solutions for privacy-compliant data capture. Analyzed existing setups, identified areas for improvement, and recommended changes to better align with client goals. Presented clear, actionable insights.

Technologies

Senior Frontend Developer

2020

As a development team leader, I optimized resource allocation, and led multiple portal solutions. Conducted user studies, identified improvements, and developed strategies for a better user experience, reducing bounce rates. Integrated WordPress API with React, enhancing web portal components.

Technologies

Senior Frontend Developer

2019-2020

Created React components for Discovery Channel LA & BR, ensuring attention to detail and fidelity to design for highly usable interfaces, prioritizing mobile-first design and seamless user experience. Leveraged Storybook and Styled Components for rigorous testing, clean code, and future-proof maintainability.

Technologies

Senior Frontend Developer

2019

Created user-friendly interfaces, ensured design standards, gave feedback for technical compliance, facilitated user research, and bridged design-implementation gap for intuitive web applications.

Technologies

Freelance Developer

2017

Created interactive courses with student interaction tracking, improving user experience and interface for easier navigation and task completion. Ensured courses were accessible and user-friendly, identifying and addressing problem areas.

Technologies

Fullstack Developer

2015-2019

Crafted user-centric web/mobile interfaces for key pages, enhancing journey, boosting accessibility, driving engagement. Developed eye-catching web visuals—banners, retouched photos, event videos—optimized for size without quality loss.

Technologies

Freelance Developer

2015-2016

Designed user interfaces, implemented diverse functionalities, and crafted videogames. Developed administration and reporting modules, emphasizing user-centered design for engaging, easily accessible content with meticulous attention to detail.

Technologies

Semi-Senior Developer

2015

Collaborated with editors and stakeholders to enhance the website, focusing on usability and functionality. Designed intuitive interactions, conducted quality control, resulting in a technically sound and user-friendly site.

Technologies

Interaction Designer

2014-2015

Dedicated to user-centric web design, I integrate usability principles and stay updated on trends and tech. By meticulously crafting functional and visually pleasing sites, I bring innovative approaches to elevate user experiences and deliver outstanding results.

Technologies

Media Production and Technology’s Teacher

2014

Conceptualized and guided an educational program to teach video game making, design, and coding. Shared expertise, igniting students unleash their creativity and learn the ins and outs of creating cool stuff. Inspired future success.

Technologies

Web and Multimedia Coordinator

2011-2013

Led Segurópolis project, orchestrating an innovative, visually engaging platform for financial education. Established rubrics for user-directed learning in a free environment. Recognized with national and international awards, validating our prowess in user-centered design, development, and data analysis.

Technologies